The Jitney has served Atlantic City, NJ for over 85 years as the city's most conspicuous form of public transportation. Transporting both residents and tourists, the Jitney fleet, comprised of 190 state-of-the-art buses, serves Americaęs Favorite Playground 24 hours a day, 365 days a year. AdSmart Outdoor Advertising is proud to be the sole provider of both exterior and interior JitneyAds!

The Jitneys operate along a designated route throughout Atlantic City's most heavily populated areas traveling between New Hampshire Ave. in Atlantic City and Jackson Ave. in Ventnor City. The Jitneys are everywhere! They stop at every casino, the Convention Center, the Atlantic City Bus Station, and the Atlantic City Train Station. In addition to these major stops, the Jitneys also stop at every block along their designated route!

Exterior JitneyAds consist of Queen Size, Tail Light, and Full Back Displays. These prominent displays are inescapable, offering unmatched frequency while covering more than 90% of the Atlantic City market! They deliver high resolution images printed on standard or reflective pressure sensitive adhesive material while their strategic placement provides "eye level” impact. Interior JitneyAds are composed of five ply bus cards attached to the interior border of the buses. With interior JitneyAds you can incorporate "Take Ones", 4 in. x 7 in. adhesive cards that are designed to persuade consumers to learn more about your products or services.

These effective and efficent mobile ads reach Atlantic City residents and tourists closer to the point-of-purchase than any other form of out-of-home media. AdSmart JitneyAds provide your company with a dominant market presence while delivering your message to the heart of Atlantic City's 33 million annual visitors!

Media Specifications

Queen Size
26 in.
	83 in.
Jitney Cards
11 in.
	26 in.
Full Back
59 in
	84 in.
Tail Light
36 in.
	66 in.

• Queen Size, Full Back, and Tail Light Displays are printed at 370 dpi.
• All exterior displays are printed on Flexon Busmark or Avery Transit.
• Reflective material available for exterior displays.
• Interior Jitney Cards are printed at 300 dpi on 5 ply bus cards.
• "Take One" available for interior Jitney Cards. "Take Ones" must be no larger than 4 in. x 7 in. with package quantities no greater than 50.

Acceptable Formats:
Finished artwork files must be full size and full resolution for each display. Artwork accepted via e-mail, FTP, floppy disc, or CD-ROM. Electronic files can be formated in any Adobe Photoshop or Adobe Illustrator accepted file types. Out creative department can also work with you to create your own custom advertisment.

Visitor Profile

In 2001 over thirty-three million people visited Atlantic City, NJ. The annual median household income of Atlantic City's tourists is $51,000, twenty percent higher than the national average. Seventy nine percent of the visitors reside in the Mid-Atlantic region. Specifically, thirty-one percent are from New Jersey, twenty-three percent from New York, twenty-five percent from Pennsylvania, while eleven percent reside in Maryland and Virginia.

Fifty-nine percent of all visitors arrived in pairs, however the average number of adults per party is 2.7 indicating that larger groups are popular. Sixty percent of Atlantic City's visitors stay overnight with sixty-seven percent staying in a casino hotel. Forty percent of those visitors who stayed overnight stayed two days, thirty-five percent stayed three days, and twenty-five percent stayed more than three days.

While in Atlantic City, visitors seek multiple forms of entertainment. The largest attraction is gambling. Nine out of ten visitors gamble an average of $406 per trip. In addition to gambling, forty-three percent of those who stay overnight enjoy other forms of entertainment such as revue shows or the beach. Eighty-one percent of the visitors travel to more than one casino, while forty-eight percent of those who visit more than one casino, shop in the surrounding areas.

AdSmart JitneyAds have the unique ability to reach the entire Atlantic City market. Regardless of an individual's point of entry into Atlantic City, whether from the AC Expressway, Ventnor, or Brigantine, you can be assured that your message gets noticed.*

*Made possible with 100% coverage of one type of exterior display.
1. All statistics derived from a Plog research study conducted in 1998 with in-person surveys 3,006 Atlantic City visitors.