TransitAds
   

ad?mart fleet?ds (ad'smØrt flêt'ads) n. 1. a state where tradition meets innovation 2. the use of BIG delivery trailers transformed into rolling billboards


 

Why AdSmart FleetAds?

All of our trucks drive a designated route each day, and offer 650 square feet of advertising space.

When you advertise with AdSmart FleetAds you know whom your message is reaching. Unlike other traditional truckside advertising companies that only offer "over the road" advertising, AdSmart enables the client to pick from hundreds of highly traveled urban and suburban routes. Not only do these trucks drive designated routes, but they also drive an average of 1000 miles a week, the equivalent of 200 miles a day!

Our trailers are big, REALLY BIG. Where other companies only offer tiny 24 foot box trucks, AdSmart is setting the standard with its larger-than-life 40 foot displays that are equivalent to more than 28 transit bus advertising panels. In conjunction with our highly visible displays, AdSmart is one of a few truckside advertising company that proudly offers short range FM radio transmission.

FM Radio Transmission

AdSmart's FM radio transmitter enables the customer to turn their advertisement intoa moving FM radio commercial! Your message is continuously broadcast within a 300 ft radius of the truck. This allows your target audience to both "see" and "hear" your message.

AdSmart guarantee's that your ad won't be overlooked.

AdSmart FleetAds work!

Independent studies by the American Trucking Associations (ATA) and Robinson, Yesawich & Pepperdine validate the effectiveness of truck-mounted, mobile advertising:

  • Ads mounted on the sides of trucks generate over one million impressions per truck per month.
  • 91% of people notice ads mounted on the sides of trucks.
  • 35% said that they would look closely at such ads.
  • The response to truck-mounted ads was extremely favorable and 91% of respondents could recall the truck-side advertisement days later.

According to the American Truckers Association (ATA) study, 91% of people notice ads mounted on the side of trucks, and 35% study them closely. This means your ad gets noticed which is the first step to getting results. A study conducted for ATA showed that "75% of the people studied developed an impression about a company and its products from truck advertising, and 29% would base a buying decision on the impression they got from the vehicle."

AdSmart FleetAds Cost Comparison

Paying too much for advertising? According to the American Trucking Association, trailer advertising is the cheapest form of advertising. AdSmart FleetAds challenges other forms of traditional out of home media including billboard advertisers, transit advertising, and all other forms of advertising on a number that can't be refuted€the cost per thousand (CPM).

Media
CPM
AdSmart FleetAds
(640 Sq. Ft. billboard)
$.73
TDI Transit Advertising
(#50 showing of King Size Posters)
$5.01
Newspaper
(1/2 page black and white)
$19.50
Billboard
(30Sheet Poster)
$1.78

Notes: AdSmart FleetAds CPM is based on the American Trucking Association's impression rate of 1,303,479 impressions per month and a monthly rate of $960. TDI Transit Advertising's CPM is based on January 2001 rates. The Media Edge-2000 provided newspaper rates and billboard rates

Media Specifications

General Information: AdSmart Outdoor Advertising is a full service outdoor company Offering a wide range of products and services including WallScapes, AutoAds, Billboards and now FleetAds.
Sizes: 8ft x 40ft
Discounts: Included on the rate sheet by length of advertisement and the number of trucks.
Vinyl and Finish: AdSmart FleetAds uses a standard vinyl that is printed at 370dpi. The vinyl is then attached to the truck through the use of an assembly system. This system greatly reduces the cost to print the vinyl and allows AdSmart to change the display!

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