After the TV channels are changed, the radios turned off, and the magazines thrown out these outdoor structures are still there impacting your customers and captivating their attention. With many structures capable of reaching over three million people per month you can rest assured that your campaign is carried directly to the consumer.

Types of Displays

The majority of outdoor billboards are typically 14ft x 48ft and 20ft x 60ft each providing 672 and 1200 square feet of advertising space respectively. All billboards have the ability to display graphical and text based messages with resolutions up to 1200 dpi. All displays are printed on 3M clear-coated vinyl, making them impervious to the elements. In some instances billboards can incorporate digital displays and three-dimensional extensions adding unparalleled creativity to the advertisement.

Billboard Programs

There are two types of billboard programs available: rotary and permanent.

The permanent program enables advertisers to retain a particular location due to the high volume associated with a particular structure. Consumers also begin to associate a specific structure with a particular advertiser. This situation enables consumers to become familiar with an advertisers products and offerings by viewing that particular structure.

The rotary program enables the advertiser to penetrate a variety of markets with the same display. The display can be moved to structures that the advertiser chooses or can be moved along a pre-determined route. The display is moved every sixty days adding dimension to an advertising program.

Why Outdoor?

It has been proven time and time again that outdoor advertising is the most cost effective way to reach a desired target audience. Outdoor advertising is the best way to make the biggest impact possible. As society becomes more mobile the outdoor audience increases.

The statistics are staggering. Presently over 125 million Americans commute to work daily while driving 3.4 trillion miles annually. The number of personal vehicles on the road has increase 147% in the last twenty years. Couple the staggering statistics of Americans driving patterns with the multiple corporate outdoor advertising case studies below, it is plain to see why outdoor advertising is the most effective advertising medium.

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